how to do ad copies targeted
Creating highly targeted ad copies means writing ads that speak directly to your ideal customer — their problems, desires, and goals — so they feel like the ad was made just for them.
Here’s a step-by-step guide to doing it effectively:
1. Know Your Audience Deeply
Before writing anything, answer:
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Who is your ideal customer?
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What do they want?
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What problem are they facing?
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What language do they use?
Example:
If you’re selling a digital marketing course for beginners:
Audience = Students, freshers, small business owners
Problem = Don’t know how to get clients or grow online
Emotion = Confused, frustrated, but eager to learn
2. Use a Proven Ad Copy Formula
Here are 3 powerful copywriting formulas:
AIDA Formula:
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Attention – Hook them fast
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Interest – Address their problem
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Desire – Show the benefit
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Action – Clear CTA
Example:
“Want to Get Clients Without Cold Calling?
Discover how 1000+ beginners are earning online using simple digital marketing tricks.
Start your free lesson today!”
PAS Formula:
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Problem
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Agitate
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Solution
Example:
“Tired of learning outdated digital marketing tips?
It’s costing you time, money, and confidence.
Learn real, working strategies from our updated beginner course!”
FAB Formula:
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Features
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Advantages
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Benefits
Example:
” 10+ Modules (Feature)
Learn step-by-step (Advantage)
Start freelancing or get hired faster (Benefit)”
3. Use Personalization
Make it feel specific:
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Use words like you, your goals, your business
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Mention niche or region if possible (e.g., “for Indian freelancers”)
4. Create Multiple Versions for Testing (A/B Testing)
Change:
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Headline
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Image or video
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Call to action
Track which one performs best (clicks, conversions, etc.)
5. Include a Strong Call-to-Action (CTA)
End with something clear and actionable:
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“Start Free Trial”
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“Download Now”
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“Join the 7-Day Challenge”
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“Book Your Free Demo Today”
Example Targeted Ad Copy for a Digital Marketing Course:
Headline:
“Learn Digital Marketing in Hindi – From Scratch!”
Body Copy:
Want to earn from home or grow your business online?
Our beginner-friendly course (in Hindi) teaches you SEO, social media, ads & more.
No experience needed. Start your journey today!
CTA:
Enroll Free Now
If you tell me your target audience and product/service, I can write a custom ad copy for you. Want to try?